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Is your church sinking in a communication storm?

Ah, the days of typewriters, carbon copies, handwritten notes and little stress about whether everyone knew when the church picnic would be. Life for the church secretary wasn’t very complicated in the 1970s, I suspect, and neither was church communication.

At some point in the ’80s, someone thought technology was cheap enough that the church should invest in a new computer — maybe an IBM PC 5150. While the secretary likely didn’t have a computer at home, the adjustment from the word processor wasn’t terribly difficult. It required little extra training and used almost identical standards that were taught in secretary’s school.

A few years later, a hand-me-down printer was provided. Eventually a salesman entered the door with a great offer on leasing a copy machine. The church decided it should start printing out its own newsletter in-house, and modern church communication was born. Only, the rest of the world has since moved on, and “modern” church communication is no longer working.

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Permanent link to this article: http://www.digitalclergy.com/is-your-church-sinking-in-a-communication-storm/

A conversation with SocialMedia.Church

I was interviewed for the podcast “SocialMedia.Church” released on September 15. You can hear our conversation online here – we discussed how communication is changing and developing with social media, how I help churches and ministers use social media and what else I’m working on these days. I’m appreciative of DJ Chuang for the opportunity!

Permanent link to this article: http://www.digitalclergy.com/a-conversation-with-socialmedia-church/

7 reasons why digital metrics matter to your church

Almost every receipt given to you these days has a survey link printed at the bottom. Businesses are so desperate for your feedback, they will waste paper and give away cash in exchange for your opinion.

And yet our churches rarely ask what their “audience” thinks about their “products or services.” Most church staff seldom pause long enough to wonder, “How do people think we are doing?”

Ultimately, it doesn’t matter how you receive feedback if you don’t know why metrics matter. At ABPnews/Herald, I spend a lot of time reading statistics about our audience. I’ve found at least seven reasons to study metrics that relate to congregational needs.

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Permanent link to this article: http://www.digitalclergy.com/7-reasons-why-digital-metrics-matter-to-your-church/

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