Online media is at an interesting crossroads of availability and saturation of information. While this allows for the journalist and their stories to have an immediate and intimate connection with a reader, it also overwhelms the audience to know what to read, when and where to find the information, and who to trust. A news organization can be an advocate implementing the change they wish to see in the world with more influence than ever before. And yet anyone can be a ‘journalist’ with no training, reputation or credibility. This makes for a challenging time for reputable news agencies to share their message and find advocates and ambassadors for their content. Two trends that I find particularly interesting that seem to further develop this idea are the collaboration of content and the opportunity to listen to the audience.
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Ah, the days of typewriters, carbon copies, handwritten notes and little stress about whether everyone knew when the church picnic would be. Life for the church secretary wasn’t very complicated in the 1970s, I suspect, and neither was church communication.
At some point in the ’80s, someone thought technology was cheap enough that the church should invest in a new computer — maybe an IBM PC 5150. While the secretary likely didn’t have a computer at home, the adjustment from the word processor wasn’t terribly difficult. It required little extra training and used almost identical standards that were taught in secretary’s school.
A few years later, a hand-me-down printer was provided. Eventually a salesman entered the door with a great offer on leasing a copy machine. The church decided it should start printing out its own newsletter in-house, and modern church communication was born. Only, the rest of the world has since moved on, and “modern” church communication is no longer working.
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