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Tips

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Websites

Websites: the community reaching out to you

Roughly 55% of people in the average American city have lived in that community for 5 years or less…

…which means a website is the KEY way they are going to find you.

 

An unattractive, neglected website is the same as a churchyard that …

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White Board

Facebook

Facebook: you reaching out to the community

Statistics about social media before we dive into Facebook tips…

According to a December 2010 survey from Pew Research, two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. 58% of those who participate in religious groups use sites like Facebook and …

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Twitter feed

Twitter

Twitter: you reaching out to the community

Statistics about social media and Twitter before we dive into Twitter tips…

According to a December 2010 survey from Pew Research, two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. 58% of those who participate in religious groups use sites like Facebook …

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Journal

Blog

Blogs: you reaching out to the community

When blogging began, at the dawn of the public Internet, it was named for a journal “web-log.” And while many people still use it in this capacity – long, personal entries about daily reflections – it has evolved into so much more. In my opinion, if you …

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Too many emails

Email

Email: don’t abuse messaging by email

Email has become like our physical mailboxes – we can quickly sort through what is junk (and thus never open it) and what is most important, the formal messages from bills, work, family, and friends. Everything else, once abused, doesn’t get opened.

We do the same with email, which …

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Google services

Google

Google Products

Google offers a lot of great, and free, products and services to help you with your online connections and productivity. I often have questions about how I feel about Google’s privacy policies. The short answer is that I’m ok with Google reading my email and sending me target ads at the top …

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GooglePlus

GooglePlus

Google Plus: you reaching out to the community GooglePlus (plus.google.com) grew the fastest of any social network thus far; however, some statistics show that less than 5% of those who signed up for an account are engaged on it. I don’t believe Google+ is going anywhere soon. For one, it was a huge investment from …

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Images

Images are more important than ever – good quality, high resolution, interesting perspective. And it’s so easy to get good shots with the latest SmartPhone.

A few tips:

Do not use clip art. Unless you are trying to send the message that you live in the 80’s. Taking a shot: Use rules of thirds Know …

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YouTube

Video

YouTube and Vimeo: platforms to share video online

Video is one of the top ways to communicate online. YouTube is the second largest search engine site. Have you ever searched for the word “church” or your particular denomination on YouTube? We need better representation!

Here are a few best practices for video:

Set up a …

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Podcasting

Audio

Audio – Podcasts

The church has had a long love affair with radio. The good news is, it is much easier and cheaper today to share audio with the online world than ever before. I used to shy away from audio recordings – even more so than video, once YouTube came along. But once I …

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Next new thing

Other Platforms

What will be the next new thing?

It’s nearly impossible to stay on top of all the resources and platforms that exist today – much less what is going to be introduced tomorrow. So as you come across new sites, constantly think to yourself if they could be useful to you, the minister, or to …

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Seven columns

Print

Tips for working with print publications

You must begin by purchasing the Non-Designers Design Book from Robin Williams. It is the best resource I’ve found for basic tips on design.

In the meantime, here are a few of my top tips:

Understand colors – Complementary colors are colors that are across, or opposite, from one another …

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